The Subliminal Meaning Behind Colors
May 11, 2021
One of the most important elements of your branding is your color palette.
Color is the first thing we see when we experience a brand’s identity and it triggers subliminal emotions before we have the chance to read the company name, tagline, or any information about the business.
What do your brand colors mean?
Check out this quick color meaning guide below for emotions typically associated with different colors:
RED
Power
Anger
Passion
Danger
Energy
Warning
Strength
Aggression
Excitement
Pain
ORANGE
Courage
Confidence
Frivolity
Immaturity
Ignorance
Innovation
Friendliness
Warmth
YELLOW
Optimism
Happiness
Creativity
Fear
Anxiety
Cowardice
GREEN
Health
Hope
Wealth
Freshness
Growth
Boredom
Envy
Sickness
Blandness
BLUE
Trust
Loyalty
Logic
Dependability
Serenity
Security
Aloofness
Uncaring
PURPLE
Wisdom
Luxury
Wealth
Spirituality
Moodiness
Decadence
Extravagance
BLACK
Sophistication
Security
Power
Elegance
Authority
Substance
Menace
Evil
Mourning
Coldness
Oppression
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